🎖️ Double Victory on Radio City FM: “Best Sweets in Town” (2019 & 2020)
In both 2019 and 2020, Radio City FM listeners crowned Annapoorna Mithai “Best Sweets in Town”—an honor that speaks volumes about our consistent quality and the authentic flavors we deliver.
Why This Matters
Radio City FMʼs annual food awards are driven by a combination of public voting and expert panel reviews. Winning back-to-back in Madurai means that thousands of sweet-lovers chose our sweets over dozens of competitors—validating our bold move to eliminate all artificial colors and flavors.
Behind the Recognition
From our signature fruit-based sweets (strawberry, kiwi, mango) to classic delights like kaju katli and mysore pak, every bite tested by the Radio City jury was made with real ingredients and minimal sugar. This commitment stood out in a crowded field of brightly colored, sugar-heavy sweets.
🌱 Proficorn Growthacorn Award for Business Success (2023)
In 2023, Annapoorna Mithai received the Growthacorn Award from Proficorn, celebrating our remarkable business growth and ethical turnaround.
What Is Growthacorn?
Proficornʼs Growthacorn Award spotlights startups and SMEs that combine rapid scaling with responsible, innovative practices. Recipients arenʼt just revenue-driven; theyʼre purpose-driven.
Our Growth Story
- Expanded our Madurai flagship kitchen capacity by 3×
- Launched QSR-format takeaway in Anna Nagar
- Built a 200K+ Instagram community around food-awareness education
- Achieved 30% year-on-year revenue growth without compromising on purity
This award validates that a “health-first, profit-next” approach can thrive in Indiaʼs competitive sweets market.
📚 Sharing Knowledge: Training & Workshops on Food Adulteration
Our mission extends beyond selling sweets—itʼs about protecting public health. Founder Arulsujanesh GK has been invited as a chief guest and trainer at top colleges and community events across Tamil Nadu.
Venue | Focus Area | Year |
---|---|---|
Vivekananda College, Madurai | Detecting and avoiding synthetic additives | 2024 |
Koodal Cultural Fest, Madurai | Awareness: Natural coloring & flavoring | 2024 |
Kalasalingam University | Training to Building a Restaurant Business | 2024 |
Rotaract Club, Coimbatore | Myths & facts: Food business | 2025 |
Annai Fathima College, Madurai | Workshop: Health impacts of food dyes | 2024 |
Fathima Womens College | 7 Basic Nutrient | 2024 |
PSNA Dindugal | Business Vs Self Employment | 2025 |
Impact of These Sessions
Each talk combines:
- Scientific insights from FSSAI guidelines
- Hands-on demonstrations (e.g., extracting color from beetroot vs. using chemical dye)
- Real-world case studies (our own FSSAI experience)